Action Step # 5 - "Off-Topic" PREselling

The success of your 5 Pillar promotions depends on preselling and keeping things relevant. Your promotional strategies must be in sync with your Web site's theme and the needs of your target group.

So unless your Web site is highly related to Internet Marketing, the 5 Pillar Program should only comprise a small part of your affiliate business. Otherwise, your efforts (as well-meaning as they may well be) will yield limited results.

Why?

Simple... you won't be in sync with your target group.

Always keep in mind that your visitors' primary motivation is to find quality information about a particular topic - your Web site's focus. The majority of your time and energy, as a result, must be directed at creating a site that your visitors will consider as an outstanding solution, a credible source of beneficial knowledge and solutions.

These "solutions" could be your own related products or services, or the related offerings of other merchants that you represent.

All other not-related-to-your-theme PREselling efforts are secondary in importance. To be successful, the needs of your target group have to be your #1 priority.

So, what's the best way to introduce Site Build It! in a "secondary" role on a site that focuses on an "off-topic-for-SBI!" theme? (i.e., a non-Web-marketing theme like flower gardening, water color painting, motorcycling, etc.)?

Take for example, a visitor who is doing a keyword search for "orchid breeding". She is not "pre-qualified" as being interested in Site Build It! when she lands on your site, she is looking for orchid info. A business-building system is not even on her radar screen.

But that's not to say that she is not "interested" or that she doesn't need a business-building system. After all, nearly everyone knows about the potential of e-business. SBI! might be exactly suited for this visitor. She just doesn't know it yet.

You somehow have to quietly flag these "qualified" visitors as they navigate through your site and, at the same time, not hinder those visitors who are only interested in orchids and the information/solutions that you are offering which pertain to orchids.

How do you do it?

Once again, the best starting point is your visitor...

What can you safely assume about your visitor?

She is interested in the topic/theme that your site addresses. After all, she's here as a result of a targeted keyword search from an Search Engine.
She could probably use some additional income - almost everybody can, right?

By highlighting what you can safely "assume" about your visitor, you can craft an "offer" that appeals directly to him or her.

Let's continue with our example... your SBI! site, orchid-breeding-tips.com. That's about as far from Net marketing as you can get, right? How do you effectively PREsell SBI! to this type of audience?

Easy.

Smoothly integrate a specific text link within the context of your gardening-focused articles. Perhaps, for example, you are writing about the "do's and don'ts" of spring planting. The flow of the your article lends itself so that you can insert the following...

First-time gardeners are constantly on the watch for good advice. Are you passionate about flower gardening? Do you have experience to share? Products or services to sell? Provide sought-after guidance and earn income. Click here to learn how I bloomed my own passion for orchids into a $2,000 per month part-time hobby. (Even if you did not use SBI! to build your site, you can recommend it to your visitors as the best all-in-one business building solution).

This link does not go to the SBI! home page, but to a page where you PREsell SBI!. There you introduce your visitor to the wonderful business-building opportunity that SBI! offers, an affordable technology-free way to get a Web site up and running where she can focus on sharing HER particular gardening theme and her own income-producing solutions.

You simply match SBI! features to the theme-specific needs of your interested visitor. Then refer her to the most targeted landing page you can find in the Alphabetical Listing of your affiliate RR URLs. For this type of site, you might consider sending her to passion.sitesell.com or infopublishing.sitesell.com (with your RR URL of course).

See how the visitors to this page would be inherently qualified as ideal SBI! clients? Only the ones who are interested will click on the link. Everyone else carries on, business as usual. And you do not compromise your ability to earn revenue from your other source(s) of income.

Best of all, this strategy works for any topic/theme.

This PREselling strategy is very straightforward, and so is your two-part Action Step for today...

Look carefully at your Web site. Is your secondary focus (i.e. Site Build It!) properly positioned to flag "qualified visitors" and lead them to your SBI! PREselling page - without detracting from the primary information that your visitors were seeking/wanting in the first place?
Take some time to study or profile your visitor (as we did previously). What can you assume are his or her needs/desires? How can you appeal to those needs when introducing Site Build It!?

Remember, on the Web (or anywhere else for that matter) you can never be ALL things to ALL people.

Stick to a single theme that you know and love. Focus most of your energy on becoming the "expert" in that field. Become THE source of credible helpful information for visitors.

Then...

Smoothly lead your visitors to Site Build It! by tying SBI!'s benefits to the needs and desires of your unique audience within the CONTEXT of your theme-focused articles.

See you on the next step!