Action Step # 4 - Promote The Masters Courses

Let SiteSell's Masters Courses do the PREselling for you!

Each Masters Course is a fool-proof, step-by-step, day-by-day process, jam-packed with cutting edge Net-marketing information. And each one smoothly accomplishes three important goals...

Credentializes your commitment for making only quality recommendations that have the best interests of your visitors at heart.

Illustrates SiteSell's continuous commitment to quality and OVERdelivery (after all, these comprehensive well-written courses are free).

Introduces your visitor to Site Build It! within the context of a "do-it-yourself" process. S/he becomes "part of the picture."

The Courses, as they lay out the process, gently propose SBI! as the what-you-need solution. When subscribers see how Site Build It! can leverage their time tenfold, and save a ton money at the same time, it's won't be long before they purchase SBI!.

Why?

The Masters Courses help to create an "open-to-buy" mindset in your subscribers (which is what effective PREselling is all about, right?). Readers come to the only rational decision after this positive experience...

They need SBI!.

And since all the SiteSell links within each Course are programmed (we'll show you how in just a moment) with your unique RR URL...

Click-KaChing!

But there is one caveat...

While the Masters Courses will PREsell SiteSell products effectively for you, they cannot, unfortunately, PREsell themselves. So you'll need to gently persuade visitors to download and read them. Which means you need to clearly, and without hype, present "what's-in-it-for-them" gains or solutions.

There are two easy ways to achieve this - the second is easier than the first, but the first is the most effective...

Flip through one of the Courses yourself, and jot down benefits as they pertain to your clients/subscribers/site visitors. This is the most effective approach. Your experience and knowledge will shine and your recommendations to download the free the Courses will be more credible.
Use the content that we provide in Free Book Build It! as a "springboard" or "starter" to help you write your own PREselling copy.

The key is to introduce the Masters Courses in YOUR voice (i.e., your style) and match the benefits/solutions to YOUR target group. Avoid a straight "cut 'n paste." Some of your visitors may have seen the material before, and canned writing will be recognized by most.

PREsell the Courses in your e-zine, and discuss them on your Web site. Build awareness that there is simply not a more cost-effective way on the Net to build traffic and sales/contracts. Then point your visitors to the Courses. And let SiteSell take care of the rest.

Your Action Step...

Build a customized-to-your-RRURL version of one of the Masters Courses and upload it your site. It's totally "click easy" right over in Free Book Build It! (FBBI!)...

https://secure.sitesell.com/prot-bin/affiliatescripts/affiliateClubMoreInfo.pl?bookbuilditnew

Customization takes a grand total of 15 seconds! (If you don't have a Web site yet, don't worry. Your action step is coming next.)

While you are at FBBI! look for the link called "Click here for a sample promo Web page." Copy the page to your your note taking software and customize the sample page using your own voice to PREsell the Course on your site, blog, etc.

Now that you have your own customized, PDF-formatted Course ready to go, upload the free e-book to your Web site. Add your PREselling message and start promoting! Don't forget to add a link to your downloading page in your e-zine too.

Don't have a Web site or an e-zine? Offer a link to one of the Masters Courses wherever you can, online or offline. The quickest-easiest location is in your sig file (see Action Step 3).

All you have to do is direct your audience, subscribers, friends, relatives, colleagues to the affiliate landing page for that specific course OR, send them to...

http://freetrial.sitesell.com/YOUR_RR_URL.html

Here's a few examples to give you the idea...

Service Sellers Masters Course
Attract New Clients From Around The World...
Or From Around The Block
http://service-masters.sitesell.com/YOUR_RR_URL.html

Affiliate Masters Course
Shows You How To Become A High-Earning Affiliate Marketer.
http://aff-masters.sitesell.com/YOUR_RR_URL.html

What could be simpler? :-)

And that's it for today.

Keep the momentum building. See you on the next step!