The 6th Pillar Program

6th Pillar Program

Introduction

SiteSell Products And Services

Selling vs. PREselling!

Create Your Sig Files

Promote The Masters Courses

"Off-Topic" PREselling

Offline Promotion

Wrap Up


5 Pillar Club Home

SiteSell Promotion Center

Quick Start Guide

Action Step # 3 - Create Your Sig Files... And The All-Important PRE-Sig!

Today's Action Step focuses on a basic, proven strategy. It takes seconds to implement, and continues to work quietly in the background, for years.

Create Signature (sig) Files

Think of your sig file as a "virtual" business card, appended to the end of every e-mail that you send.

Use sig files to PREsell Site Build It! and/or SiteSell Services depending on who you are e-mailing. Create several, save them in a file and then copy and paste the appropriate one whenever you are e-mailing someone.

Scroll through the alphabetical listing of your affiliate RR URLs (your affiliate links) and pick out three (to start with) that would work well with your initial promotions. For example, let's say you frequently e-mail with several moms. Subtly promote SBI! in your sig using your affiliate RR URL for the WAHM or WAHM Masters Course landing pages...

Do What You Love Online
Without Leaving Your Kids Behind
http://wahm.sitesell.com/YOUR_RR_URL.html

Go From SAHM To WAHM
Your Own Time, Your Own Terms
http://wahm-masters.sitesell.com/YOUR_RR_WORD.html

Below are some other examples of what you might put in your sig file...

For Preselling Site Build It!

Why build JUST a Web site?
Build a Web BUSINESS instead...
http://buildit.sitesell.com/YOUR_RR_WORD.html

Take The SBI! Video Tour
Learn, Do, And Earn
http://videotour.sitesell.com/YOUR_RR_WORD.html

For Preselling SiteSell Services...

Take Your Small Business Global
SiteSell Services Does It For You
http://services.sitesell.com/YOUR_RR_WORD.html

Bring Your Small Biz Online and...
Leave Your Competitors Behind
http://services.sitesell.com/YOUR_RR_WORD.html

Get creative when developing your sigs! Put yourself in the mindset of the person you are e-mailing and present the affiliate landing page that would speak right to them. For example...

Are you e-mailing someone who is nearing retirement? Try...

Retirement...
Time To Do Life Your Way
http://retire.sitesell.com/YOUR_RR_WORD.html

Or perhaps you're e-mailing a college student (or a parent of a college student)...

Need Flexible Work While At School?
Learn How To Earn Right From Your Dorm Room
http://students.sitesell.com/YOUR_RR_WORD.html

Of course, many of your contacts may see (or "ignore") "sig files". Just like banner ads, many people don't even look at the sig anymore. Outsmart them by creating a PRE-sig message!

Copy-and-paste this somewhere in the body of your e-mail...

What does the PRE-sig message say?

Simple!

"Read my sig file."

Well, don't be that blunt! But do call attention to your sig file in a way that's natural and that fits. Generally, the "P.S." is the quick and easy way to get this done...

"P.S. Don't miss my sig file below. I've doubled my client base in 3 months. I bet you can too."

Get the idea? Wouldn't you check out the sig file if you read that P.S.?

Alright, so now that they'll read it, here are the two most important tips for creating a good sig file...

Integrate a "teaser" into your sig file.

If you can intrigue your contact, so much the better! If you can make her sit up and say "what the...???", you're really onto something! Remember your contact's mindset...

What's in it for me?

Put some personality (i.e., put some of you) into your sig file and you're on your way. Also, be sure to change them, rotate them and keep them fresh.

Sigs all created?

That's it. You're done with this action step. Now you have a powerful, practical PREseller working for you 24/7, 365 days a year... all done in less than 15 minutes.

Easy, right?

Only one thing left to do...

Start e-mailing your friends, colleagues, and co-workers!

There is a huge market for SBI! and SiteSell Services -- anyone doing business online can use these, and anyone doing business offline can too. That's a lot of people! So, create those sigs now!

See you at the next Action Step!