===================== TABLE OF CONTENTS ===================

Introduction to SiteSell's 6th Pillar Program
Action Step #1...  
Book The Time Now... Each Week, For The Next 8 Weeks.

Action Step #2...  
Design Your Sig Files... And The All-Important PRE-Sig!

Action Step #3...  
Tell Your Friends About SBI!... Naturally!  Build BUZZ!

Action Step #4...  
Take Your Promotional Efforts Offline!

Action Step #5...  
The Critical Difference Between Selling and PREselling!

Action Step #6...
Making The Move To Online Promotions! (Part I)  
Get On Course... Of Course!  :-)

Action Step #7... 
Making The Move To Online Promotions! (Part II)  
"Off-Topic" PREselling!


Action Step #8... 
Making The Move To Online Promotions! (Part III)  
Use the SITESELL PROMOTION CENTER

The 6 Pillar Program Wrapup...
Build It Up!


>------
---1---
>------

Action Step #8... 
Making The Move To Online Promotions! (Part III)  
Use the SITESELL PROMOTION CENTER


Throughout the 6th Pillar Program, we have emphasized the
importance of effective PREselling, both ONline and OFF.

This concept is absolutely critical to the success of your
affiliate business -- PREselling properly converts your
referrals into paying customers, earning you valuable
commission income.  

Simply put... 

It is what differentiates the "haves" from the "have nots."
Today's Action Step is all about making you a "have"...

That is...

Make your promotional efforts bear fruit.

Spend your limited time in the most productive fashion.

Let's face it -- there is nothing more disheartening than
putting forth your best effort, working hard, and
achieving... nothing.  Nobody can afford (financially or
personally) that kind of nonsense.

So without further delay, make way for Action Step #8...

Use the SITESELL PROMOTION CENTER.

But before we use the SITESELL PROMOTION CENTER, let's
review the TWO key elements that you have to KNOW, so that
you can use the SITESELL PROMOTION CENTER for greatest
profit...

-------------------------------------------
1) Know The Product(s) You Are Representing
-------------------------------------------

It's not surprising that this gets the #1 position. 
Intimate knowledge of the products you represent is *key* to
effective PREselling.  It is the only way that you can
present with genuine conviction the products' SPECIFIC
benefits (and possible detriments) to your unique audience.  

Some affiliates still try to work around this reality...

They visit their merchant partner's sales page, and
duplicate that product's features list on their site.  

Sadly, this doesn't work.  Why?

These affiliate are not PREselling... they are *selling.* 
And that's the job of their merchant, not theirs!

Bottom line?

There's no way around it.  Believe me, you can't fool your
audience.  They'll know if your recommendation "rings
hollow," and they can also smell a "sales pitch" a mile
away.  In all honesty, if you don't know the product you are
representing, you would be better off focusing ONLY on the
products that you DO know!  

Let me repeat...

Know the product(s) you are representing!

If you don't own Site Build It!... don't PREsell it.

-----SIDEBAR-----
"Why would Ken tell me not to fake it?"

Well, putting the ethical issues aside, it
just does not work.  Take a look at these two
URLs...

http://www.associateprograms.com/search/site-build-it.shtml

http://www.associateprograms.com/search/affiliate-programs.shtml

Question:  How can you "fake that"?

Answer:  You can't.  And the reader knows it.

However, there is an answer.  Either get a
copy of SBI! and build your own successful
story (with its own revenue streams), or
PREsell using other means.  And the 5 Pillar
Program does offer lots of other methods, as
we'll see. 
-----SIDEBAR-----


If you don't own SBI!...

PREsell SiteSell's highly acclaimed Affiliate Masters Course
and the Service Sellers Masters Course.  Both of these
comprehensive Masters Courses are extremely popular, and
each PREsells SBI! very effectively.  By PREselling the
Courses, you are in fact PREselling SBI! -- without having
to be intimately familiar with it.

So many people write to tell us that they bought SBI! after
following one of these two Masters Courses.  It establishes
our expertise.  It establishes a system that works.  AND...

It establishes the realization that the most cost-effective
way to actually "DO the course" is to buy SBI! since all the
tools make the execution of the strategies and process a
snap.

(And that's just two powerful goodies from the SITESELL
PROMOTION CENTER -- but now I'm getting ahead of myself.)

-----

OK.  Now we move on to the second key element that you MUST
know and understand to be a master PREseller of SBI! (or any
other product, for that matter)...

---------------------
2) Know Your Visitors
---------------------

Zoom in on your visitor/reader/audience...

o  What are his/her needs?

o  How does SBI! provide a solution?

o  What questions will s/he likely have about SBI!?

o  How can I remove any possible barriers to a referred
   purchase?

After this type of reflection, you will confidently know
what appeals (and what doesn't!) to your target group and
how to best present information and solutions (i.e., the
product/service you represent!) in a PREselling article or
e-zine campaign.  No more wasted time or money on the wrong
approach for your audience.

Knowing your visitor also means "looking out for them."
Anytime you promote a product you're unfamiliar with, or
anytime you promote a product *only* because of high
commission payouts, you are looking after *YOUR OWN*
interests, and not the interests of YOUR CLIENT.

Success, if any, will be fleeting and temporary.  In order
to earn affiliate income on the Net, your audience *must*
trust you and your recommendations.

And... for your audience to trust your recommendations, you
can *never* steer them the wrong way (if you do, it will
come back to haunt you!).  

-----SIDEBAR-----
I can't overemphasize this enough.  Back when
we were just starting out, some significant
marketing gurus, respected for their
knowledge AND integrity, gave us a great
break by recommending MYSS! -- I can tell you
that the motivating factor was definitely not
the gigantic US$5 commission!

Other folks, and we won't name names,
continued to recommend other overpriced bad
products (and we REALLY won't name names!).

Well, to make a long story short, affiliates
like Allan Gardyne and Ralph Wilson, who
focus on their readers first, thrive more
than ever.

And those other folks?...

Haven't heard from them in a long time... but
they were quite well known at the time.  The
only way they could even hope to start over
would be under a fake name.

Keep it real.  Honor your customer.

You'll be glad you did, in the long run.
-----SIDEBAR-----

And... to  ensure that you never steer your audience the
wrong way, you need to...

Know the product(s) you are representing!  

*AND*... 

Know your visitors.  

Hmmm....

See how we're going in a circle?

Anytime you prepare a new promotional strategy (for any
product), ask yourself...

"Am I really looking after the best interests of my
audience?"

I cannot give you better advice than that.

-----SIDEBAR-----
Want to see some effective PREselling in
action before you continue your own efforts?
Check out Rupert's brand new SBI! case study
(proving his first success was not a fluke)...

http://www.associateprograms.com/search/site-build-it.shtml

If you haven't read the first case study,
take a moment and do so now.  It's a perfect
example of effective PREselling.  And 
remember...

Rupert is not an Internet Guru.  He has no
knowledge of Internet Marketing.  He has no
special programming skills.  In short, he is
no different from anyone trying to earn
income on the Net.  His case study is a
heartening testimonial to the effectiveness
of Site Build It!.  Here's that link again.
Enjoy!
 
http://www.associateprograms.com/search/affiliate-programs.shtml  
-----SIDEBAR-----


Now that you know your product and you know your visitor,
it's time to do your last "one-thing-to-do" in this 6th
Pillar Series...

Pick something, only one, to do from the SITESELL PROMOTION
CENTER, just below.

No affiliate program offers such an incredible range of
powerful PREselling strategy-tools.  You can blend the tools
below in an amazing variety of online and offline ways --
heck, pick just ONE different way each week for the next few
months.

That's what the most effective affiliates do.  For
example...

o  write an article about link-exchanging and then encourage
folks to sign up for the FREE SiteSell Value Exchange.  It's
an easy sell and every free signup becomes a LIFETIME
customer, and your permanent customer.

o  then, next week, talk about SPAM-CHECKING, and refer
folks to the free SpamCheck tool, using your unique address,
of course.  Leave a link up on your site as well.

o  PREsell through the Mikino site, or the SBI! Sweeps, or
the Quick Tour, or the Masters Courses... there are just so
many powerful, and different, ways to PREsell SBI!.

Each different way that you use will have a different
impact, and fill a different need -- for example, perhaps
it's the MailOut module that tips someone into buying SBI!.

SBI! is not an automatic sale.  So a single e-mail or Web
page with referral to your RR URL (see below for your
specific RR URL for SBI!) will not, by itself, get the sale.
Of course, it *IS* necessary.  But so is a MULTIPLE-message
approach by you.

So on this final "to do" week... here's your single action
step...  

Review the SITESELL PROMOTION CENTER and pick the best
single tool that you can find to PREsell your audience.

But don't stop there.  Take a different approach each week.

-----SIDEBAR-----
Remember...

If you need a graphic to add to your
promotion, or if you need a tool to build the
HTML for you, log into the 5 Pillar Club and
use one of the Build It! tools to build a
snippet of HTML with a graphic in it. 
-----SIDEBAR-----


Once started... keep on keepin' on.  You'll be well on your
way.  We see it from here, at our end of this e-zine, over
and over again.  Some folks just get started... they do one
thing, then another, then another.

They build.  Whoops, there's that all-important first check
for $103.  They almost gave up, actually!

But now... they keep on building, and so do the checks.  The
key is NOT to stop when you're just starting, and you feel
like your overall effort is just a drop in the ocean.

Because continued, repeated efforts do turn drops into
waves... into tidal waves of success, in some cases.  Those
ongoing don't-give-up efforts bring thriving businesses,
ones with real equity, ones that grow and grow and grow.

You can do the same.

This works -- we've seen it work too often not to be sure
about it.

Just start.  And then...

Don't stop.  :-)

See you next week, for our last get together.  (Actually,
this was our final "to do" week.  But I wanted to leave you
with one last message.  See you then!)