===================== TABLE OF CONTENTS ===================

Introduction to SiteSell's 6th Pillar Program
Action Step #1...  
Book The Time Now... Each Week, For The Next 8 Weeks.

Action Step #2...  
Design Your Sig Files... And The All-Important PRE-Sig!

Action Step #3...  
Tell Your Friends About SBI!... Naturally!  Build BUZZ!

Action Step #4...  
Take Your Promotional Efforts Offline!

Action Step #5...  
The Critical Difference Between Selling and PREselling!

Action Step #6...
Making The Move To Online Promotions! (Part I)  
Get On Course... Of Course!  :-)


Action Step #7... 
Making The Move To Online Promotions! (Part II)  
"Off-Topic" PREselling!

Action Step #8... 
Making The Move To Online Promotions! (Part III)  
Use the SITESELL PROMOTION CENTER

The 6 Pillar Program Wrapup...
Build It Up!


>------
---1---
>------

Action Step #7... 
Making The Move To Online Promotions! (Part II)  
"Off-Topic" PREselling!

I want to apologize ahead of time for sounding a bit abrupt,
but the success of your 5 Pillar Business depends on some
straight talk...

Get real!  

Your promotional strategies *must* be in sync with your Web
site's theme and the needs of your target group.

It makes no sense whatsoever to build a huge PREselling
campaign about Site Build It! (no matter how passionate you
feel about it) for a largely UNTARGETED audience.

And that brings us to a key learning point for today...

Everything you do must be relative to *your* reality...
and the NEEDS and WANTS of *your* constituency.

So unless your Web site is focused entirely on "Net
Marketing," the 5 Pillar Program should only comprise a
*small* part of your business.  Otherwise, your efforts (as
intensive and well-meaning as they may well be) will yield
limited results.

Why is that?

Simple... you are not in sync with your target group.

Always keep in mind... your visitors' primary motivation is
to find quality information about a particular topic -- your
Web site's focus.  The majority of your time and energy, as
a result, must be directed at creating a site that your
visitors will consider as an OUSTANDING SOLUTION -- a
credible source of beneficial knowledge and solutions.

These "solutions" could be your own related products or
services, or the related offerings of merchants that you
represent.

All other not-related-to-your-theme PREselling efforts are
secondary in importance.  To be successful, the needs of
your target group have to be your #1 priority.

As much as I'm flattered that so many of our 5P Affiliates
dedicate a large portion of their online strategy to
PREselling SiteSell and its products, my priority is that
YOU are successful with your main business (i.e., the theme
of your site), first and foremost.

-----SIDEBAR-----         
A few issues back, I emphasized the
importance of using SBI!...

http://buildit.sitesell.com/

... to build a successful online business
based on a topic/theme that you are
passionate about.  At that time, I advised
you (and I continue to do so) not to focus on
Net Marketing -- it's a field that is already
extremely overcrowded.

Instead, PLEASE... focus on something you
already know and love (which will make
business-building seem more like fun rather
than work).  Make SiteSell's 5 Pillar
Affiliate Program a small part of your
overall revenue-generating strategy!   
-----SIDEBAR----- 
  
OK, with that fundamental advice firmly planted, what's the
best way to introduce Site Build It! in a "secondary" role
on a site that focuses on an "off-topic-for-SBI!" theme?
(i.e., a non-Web-marketing theme like flower gardening,
water color painting, R/C jets, motorcycling, etc., etc.)?  

For example, a visitor who is doing a keyword search for
"orchid breeding" is not "pre-qualified" as being interested
in Site Build It! when she lands on your site.  She is
looking for orchid info.  A business-building system is not
even on her radar screen.  

But that's not to say that she is not "interested" or that
she doesn't need a business-building system.  After all,
EVERYONE knows about the potential of e-commerce.  SBI!
might be exactly suited for this visitor.  She just doesn't
know it yet.

You somehow have to quietly flag these "qualified" visitors
as they navigate through your site and, at the same time,
not hinder those visitors who are only interested in orchids
and the information/solutions that you are offering which
pertain to orchids.

How do you do it?    

Once again, the best starting point is your visitor...

What can you safely assume about your visitor? 

o   She is interested (perhaps even passionately!) in the
topic/theme that your site addresses.  After all, she's here
as a result of a targeted keyword search from an SE.

o   She could probably use some additional income -- almost
everybody can, right? 

By highlighting what you can safely "assume" about your
visitor, you can craft an "offer" that appeals directly to
him or her.  

Let's continue with our example... your SBI! site,
www.orchid-breeding-best-tips-and-sources.com.  That's about
as far from Net marketing as you can get, right?  How do you
effectively PREsell SBI! to this type of audience?

Easy.  And smooooooothly.

Smoothly integrate a specific text link within the context
of your gardening-focused articles.  Perhaps, for example,
you are writing about the "do's and don'ts" of spring
planting.  The flow of the your article lends itself (you 
lead it that way!) so that you can insert the following...

----------------------------------------------
First-time gardeners are constantly on the
watch for good advice. Are you passionate
about flower gardening?  Do you have
experience to share?  Products or services to
sell? Provide sought-after guidance and earn
income.  Click here to learn how I bloomed my
own passion for orchids into a $2,000 per
month part-time hobby! 
----------------------------------------------

This link does not go to the SBI! home page, but to a page
where you PREsell SBI!.  There you introduce your visitor to
the wonderful business-building opportunity that SBI! offers
-- an affordable technology-free way to get a site up and
running where she can focus on sharing HER particular
gardening theme and HER own income-producing solutions.

You simply match SBI! features to the *theme-specific* needs
of your "new-on-the-block" Netrepreneur.  Then refer her
(through your RR URL) to...

http://buildit.sitesell.com/

See how the visitors to this page would be inherently
qualified as ideal SBI! clients?  Only the ones who are
interested click on the link.  Everyone else carries on,
business as usual.  And you do *not* compromise your ability
to earn revenue from your other source(s) of income.

Best of all, this strategy works for *any* topic/theme.  

Motorcycles even?  Sure... 
    
---------------------------------------------
Live to ride, ride to live?  What do you do
in the winter?  If you enjoy this site and
want to share your own passion for all things
two-wheeled (or have related products or
services to sell), I can't speak highly
enough about how I converted my 2-wheeled
passion into cash.  

Click here for details.
---------------------------------------------

-----SIDEBAR-----
I recommend you concentrate on PREselling
SBI! -- it's the perfect product that
facilitates an easy correlation between
interest and passion (as it pertains to your
unique topic) with income.

And that's always a great match!
-----SIDEBAR-----


This PREselling strategy is very straightforward, and so is
your two-part Action Step for today...

1) Look carefully at your Web site.  Is your secondary focus
(i.e. Site Build It!) properly positioned to flag "qualified
visitors" and lead them to your SBI! PREselling page --
without detracting from the primary information that your
visitors were seeking/wanting in the first place?

2) Take some time to "peg" or profile your visitor (as we
did previously).  What can you assume are his or her
needs/desires?  How can you appeal to those needs when
introducing Site Build It!?

Remember, on the Web (or anywhere else for that matter) you
can never be ALL things to ALL people.  

Let me repeat that...

You cannot be ALL things to ALL people.

---------------------------------------------
Stick to a single theme that you know and
love.  Focus most of your energy on becoming
the "expert" in that field -- *THE* source of
credible helpful information for visitors.

Then...

Smoothly lead your visitors to Site Build It!
by tying SBI!'s benefits to the needs and
desires of your unique audience within the
*CONTEXT* of your theme-focused articles.
---------------------------------------------

Take-home lesson?

As far as your visitor is concerned...

Passion + Income = Interest

For you, the equation continues...

Interest = Revenue 
(SBI! commissions, and through whatever service, product and
other affiliate sales you generate through SBI!). :-)

--

See you next week!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President of SiteSell.com
(c) copyright 2003 SiteSell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~