===================== TABLE OF CONTENTS ===================

Introduction to SiteSell's 6th Pillar Program
Action Step #1...  
Book The Time Now... Each Week, For The Next 8 Weeks.

Action Step #2...  
Design Your Sig Files... And The All-Important PRE-Sig!

Action Step #3...  
Tell Your Friends About SBI!... Naturally!  Build BUZZ!

Action Step #4...  
Take Your Promotional Efforts Offline!

Action Step #5...  
The Critical Difference Between Selling and PREselling!


Action Step #6...
Making The Move To Online Promotions! (Part I)  
Get On Course... Of Course!  :-)

Action Step #7... 
Making The Move To Online Promotions! (Part II)  
"Off-Topic" PREselling!

Action Step #8... 
Making The Move To Online Promotions! (Part III)  
Use the SITESELL PROMOTION CENTER

The 6 Pillar Program Wrapup...
Build It Up!


>------
---1---
>------

Action Step #6... 
Making The Move To Online Promotions! (Part I)  
Get On Course... Of Course!  :-)


Anyone with severely limited time restrictions who is
focused on earning income from SiteSell's 5 Pillar Program,
simply *must* investigate SiteSell's "best on the whole wide
Net" FREEBIES -- specifically, the acclaimed Affiliate
and/or Service Sellers Masters Courses (available as PDF
e-books or in a 5-daily-installment autoresponder format).

Why?

Because if *you* don't have the time to learn SiteSell's
products inside and out, you can't PREsell them properly (as
discussed in last week's 6th Pillar #005).  And if you can't
PREsell them properly, you won't make sales.  

No sales = no commissions.  

Not a good move.

But here's a really cool (and definitely SMART) move...

---------------------------------------------------------
Let SiteSell's Masters Courses do the PREselling for you!
---------------------------------------------------------

Each one is a fool-proof, step-by-step, day-by-day process,
jam-packed with cutting edge Net-marketing information.  And
each one smoothly accomplishes three important goals...

1) Credentializes your commitment for making only quality
recommendations that have the best interests of your
visitors at heart. 

2) Illustrates SiteSell's continuous commitment to quality
and OVERdelivery (after all, these comprehensive
well-written courses are free, right?).

3) Introduces your visitor to Site Build It! (SiteSell's #1
product, its FUTURE!) within the *context* of a "do-it-
yourself" PROCESS.  S/he becomes "part of the picture."

However... the Affiliate and/or Service Sellers Masters
Courses require effort to do the process manually... 

Research.  Technology.  Repetitive tasks.  Tedium.  

To counteract this reality, the Courses, as they lay out the
process, gently propose SBI! as the what-you-need solution.
When subscribers see how Site Build It! can leverage their
time tenfold, and save a ton money AT THE SAME TIME, it's
not long before they purchase SBI!.

Why?

The Masters Courses help to create an "open-to-buy" mindset
in your subscribers (which is what effective PREselling is
all about).  Readers come to the only rational decision
after this positive experience...

>                   They *need* SBI!.

And since all the SiteSell links within each Course are
programmed with your unique RR URL...

Click-KA-Ching!

Looks like you just made yourself another sale!  :-)

-----

But there is one caveat...

While the Affiliate Masters Course and the Service Sellers
Masters Course will PREsell SiteSell products effectively
for YOU, they cannot, unfortunately, PREsell *THEMSELVES.* 
So...

*YOU* must authoritatively persuade visitors to sign up --
which means you need to clearly, without hype, present
"what's-in-it-for-them" gains or solutions.

There are two easy ways to achieve this -- the second is
easier than the first, but the first is the most effective...

o  Read through the Course yourself, and jot down benefits
as they pertain to your clients/subscribers/site visitors.
This is the most effective approach.  Your experience and
knowledge will shine like a beacon in the fog.  Your
recommendations to sign up for the Courses will be truly
credible, and enrollment will be up, up, up!

o  Use the content that we provide at the 5P Club (5P Report
Back Issues, Free Book Build It! home page, etc.) as a
"springboard" or "starter" to help you write *your own*
persuasive PREselling copy.

The key is to introduce the Masters Courses in YOUR voice
(i.e., your style) and match the benefits/solutions to YOUR
target group.  Avoid a straight "cut 'n paste."  Some of
your visitors may have seen the material before, or canned
writing might not match the "feel" of your site.

PREsell the Courses in your e-zine, and discuss them on your
Web site.  Build awareness that there is simply not a more
cost-effective way on the Net to build traffic and
sales/contracts.  Then point your visitors to the Courses. 
We'll take care of the rest!

-----

OK.  Now it's time to kick things into gear.  Since the 6th
Pillar is all about doing at least one action step per week,
here's yours for today...

Build a customized-to-your-RRURL version of either the
Affiliate Masters Course or the Service Sellers Masters
Course and upload it your site.  (If you don't have a Web
site yet, don't worry.  Your action step is coming next.)

Start by logging into the 5 Pillar Club...

https://secure.sitesell.com/5pillarclub/

Select "Free Book Build It!" from the QUICK JUMP menu.  Once
there, follow the instructions.  (Customization takes a
grand total of 15 seconds!)


-----SIDEBAR-----
Super-super time-pressed?

Before you download your copy, look for the
link entitled "Click here for a sample promo
Web page."  Customize this sample page to
PREsell the Course on YOUR site.

Ideally, of course, it's best to take the
Course yourself and write your own PREselling
message, but this is a great back-up strategy
that will get the commission ball rolling.
-----SIDEBAR----- 

Now that you have your own customized, PDF-formatted Course
ready to go, upload the free e-book to your Web site.  Add
your PREselling message and start promoting!  Don't forget
to add a link to your downloading page in your e-zine as
well.

-----

Don't have a Web site or an e-zine?  Promote the e-mail
version of the Masters Courses wherever you can, online or
offline.  The quickest-easiest location is your sig file!

All you have to do is direct your audience, subscribers,
friends, relatives, colleagues to send a blank e-mail to
*YOUR* unique "subscribe-to" e-mail address, like this...

o  Service Sellers Masters Course
   Attract new clients from around the world... 
   Or from around the block
   tsmsYOUR_RR_WORD@sitesell.net

o  Affiliate Masters Course
   Shows you how to become a high-earning affiliate champion.
   tamsYOUR_RR_WORD@sitesell.net

-----SIDEBAR-----
The above two addresses at the end of each
sig file *ARE* your actual subscribe-to
addresses.  Use them and you will get full
credit for all purchases.
-----SIDEBAR-----


Our sequential autoresponder course takes it from there. 
Your visitors will receive the first installment of the
Course immediately and then the other four (one installment
per day) following that.

What could be simpler?  :-)

And that's it for today.  You have the best PREsellers for
Site Build It!, right at your fingertips.

How do we know?  We survey customers regularly and the
Courses are our #1 PREseller, by far!

Use the Affiliate Masters Course and the Service Sellers
Masters Course to turbo-charge your PREselling efforts.

-----

Wow!  Only two Action Steps remaining in the 6th Pillar
Program -- our time is almost up!  

Let's keep the momentum building.  See you next week!

-----

P.S. Oh, one little tip -- consider using offline promo
methods to PREsell subscriptions to these Courses!  So
little competition.... so much opportunity!   :-)

--

See you next week!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President of SiteSell.com
(c) copyright 2003 SiteSell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~