===================== TABLE OF CONTENTS ===================

Introduction to SiteSell's 6th Pillar Program
Action Step #1...  
Book The Time Now... Each Week, For The Next 8 Weeks.


Action Step #2...  
Design Your Sig Files... And The All-Important PRE-Sig!

Action Step #3...  
Tell Your Friends About SBI!... Naturally!  Build BUZZ!

Action Step #4...  
Take Your Promotional Efforts Offline!

Action Step #5...  
The Critical Difference Between Selling and PREselling!

Action Step #6...
Making The Move To Online Promotions! (Part I)  
Get On Course... Of Course!  :-)

Action Step #7... 
Making The Move To Online Promotions! (Part II)  
"Off-Topic" PREselling!

Action Step #8... 
Making The Move To Online Promotions! (Part III)  
Use the SITESELL PROMOTION CENTER

The 6 Pillar Program Wrapup...
Build It Up!


>------
---1---
>------


Action Step #2...  Design Your Sig

Today's Action Step focuses on implementing a basic, proven
strategy that works effectively, yet in a subtle way.  It
takes seconds to implement (yes, really!), and continues to
work quietly in the background, for years and years...

It's your signature file! (AKA your "sig")


-----SIDEBAR-----
For those of you who are already using your
"sig" file to promote SiteSell's products,
great stuff!

Follow along with the rest of the discussion,
taking a minute to ensure your current file
"teases" your visitor into a click-through.

Then review the SITESELL PROMOTION CENTER
(bottom of this issue) to be sure you are
using the best SBI! PREselling strategies.
-----SIDEBAR----- 


Think of your sig file as a "virtual" business card,
appended to the end of every e-mail that you send.

Use it to PREsell Site Build It! and/or The Affiliate or
Service Sellers Masters Courses (see SITESELL PROMOTION
CENTER below).


-----SIDEBAR-----
The 6th Pillar Program is going to focus
primarily on the PREselling of SBI! (either
directly or via The Affiliate Masters Course
or The Service Sellers Masters Course) for a
couple of reasons...

1) SBI! is fast becoming the focus of our 
business.

2) SBI! yields significant commissions, which
means dollars add up quickly for you!

3) The commissions recur -- whenever your
customer renews... K-a-c-h-i-n-g!

4) There is a *huge* market for SBI! -- anyone
doing business online can use it, and anyone
doing business offline can use it.  That's a 
lot of people!  Everyone, actually! :-) 
-----SIDEBAR-----


Below are some examples of what you might put in YOUR sig
file to promote SBI! or The Service Sellers Masters Course...


For Preselling "SBI!"...

Bart Jones
Why build JUST a Web site, 
When You COULD Build a Business?
http://buildit.sitesell.com/YOUR_RR_WORD.html


Amanda Rebop
Site Build It!
Web Sites that WORK!...
http://buildit.sitesell.com/YOUR_RR_WORD.html

--

For PREselling "The Service Sellers Masters Course"...

Sammy Maxwell
Take your service business GLOBAL! Build your client list.
Build loyalty through your high-value e-zine. 
The Service Masters Course explains it all... 
and much more... free.  "Best course at any price."
http://services.sitesell.com/YOUR_RR_WORD.html


Cynthia Pace
Why restrict yourself to new clients from the Yellow Pages?
Go Global.  Extensive FREE Course Shows How, EXACTLY.
The Service Masters Course explains it all... 
and much more... free.  "Best course at any price."
http://services.sitesell.com/YOUR_RR_WORD.html
 
-----
   
Of course, most of your contacts see (or should I say
"ignore") many "sig files" throughout the day.  Just like
banner ads, many people don't even look down there anymore. 
So create a PRE-sig message!

Copy-and-paste this somewhere in the body of your e-mail...

o  either at the very top

o  in the main body (working it into the content)

o  in the "P.S." -- everyone reads a "P.S."

What does the PRE-sig message say?  

Simple!

"Read my sig file."

OK, don't be so blunt.  But do call attention to your sig
file in a way that's natural and that fits.  Generally, the
"P.S." is the quick and easy way to get this done...

"P.S.  Don't miss my sig file below -- the course really is
amazing.  I doubled by own client base in 3 months!"

Get the idea?  Wouldn't you check out the sig file if you 
read that P.S.?

-----

OK, so now that they'll read it, here are the two most
important tips for creating a good sig file...

------------------------------------------------------
TOP TIP #1 -- Integrate a "teaser" into your sig file.  
------------------------------------------------------

If you can intrigue your contact, so much the better!  If
you can make her sit up and say "what the...???", you're
really onto something!  Remember your contact's mindset...

What's in it for *me*?


-----------------------------------------------------------
TOP TIP #2 --  Put some personality (i.e., put some of you)
into your sig file.
-----------------------------------------------------------

For PREselling "SBI!"...

John Smith
E-business by Site Build It! - it's not quite 
color-by-numbers... But it's DARN close!
http://buildit.sitesell.com/YOUR_RR_WORD.html    
 
 
Mary Church
E-business by Site Build It!...
Not JUST for Geniuses any more!
http://buildit.sitesell.com/YOUR_RR_WORD.html


Becky Taylor
HEY!... Wake Up and Build Your Own E-business!
http://buildit.sitesell.com/YOUR_RR_WORD.html


Tom Sand
Birds do it, bees do it, heck - even I did it!
Web sites that WORK!
http://buildit.sitesell.com/YOUR_RR_WORD.html

--

For PREselling "The Service Sellers Masters Course"...

Jane More
Has Your Service Business Got All The Clients You Need?  
Doing All The Business You Can Handle?  YES?
Well, Then You Won't Need This Free Course...
http://services.sitesell.com/YOUR_RR_WORD.html


Michael Reid
This FREE course demonstrates, in no uncertain terms,
how to leverage your offline service business using the
power of the Net.  Question is... 
Will YOU read it first, or your competitor?
http://services.sitesell.com/YOUR_RR_WORD.html
   

Granted, these may be a little off-the-wall compared to what
you are accustomed to seeing, but that's precisely the
point.  Intrigue your contact... tease your contact.
Whatever you do, *work* for the click!


--------------------------------------------------
TOP TIP #3 --  Rotate your tires... and your Sigs.
--------------------------------------------------

Just like tires, signs get a little worn.  They stop
working.  And some never work very well at all (for which I
include a special SBI! tip at the very end of this article).
 So rotate your sigs.  Keep using a sig as long as it pulls.
Rotate when it gets "old and tired."

------

OK, the clock's ticking so I'd better get going.  Here's how
to set up your sig file...

o In Outlook Express... 

1) Select...

Tools > Options > Signatures

2) Select the "New" tab.  

3) In the text box, enter your carefully crafted sig file,
or if you wish, simply copy-and-paste one of the above into
the text box. 

4) Click "Set as Default."

5) Click "Apply."  

That's it... you're done!

--

o In Netscape Communicator...

1) Select...

Edit > Preferences

2) Double click the "Mail & Newsgroups" category to expand
the list of options.  

3) Select "Identity" and fill in the field titled "Signature
File."

-----SIDEBAR-----
Depending on your version of Communicator,
you may have to create your signature with
NotePad, save it to your DeskTop, and choose
that file as the one to be displayed below
each e-mail.
-----SIDEBAR-----


4) Click "OK".

-----

That's it.  You're done -- with a couple of minutes to spare
even!  Now you have a powerful PREseller working for
24/7, 365 days a year.

Easy, right?

Only one thing left to do...

Start e-mailing your friends, colleagues, and co-workers!  :-)  


-----SIDEBAR-----
If you use Site Build It!, use a Tracker
Link.  That way, you'll know which sig files
are pulling best.  Top Tip #3 was to rotate
your sigs.  When you use a Tracker Link with
SBI!, you'll not only know when a sig is
getting tired (because you automatically
track the # of clicks it gets), you'll know
if a new sig is a total dog (because it won't
get any clicks).  Replace that mutt with a
thoroughbred that performs.  :-)

Seriously, if you're struggling now, and not 
using SBI!, I can't recommend it enough for 
so many reasons....

1)  You'll succeed

2)  You'll succeed in so much less time

3)  You'll really *know* your product and write 
so much more convincingly about it.

Site Build It!
http://buildit.sitesell.com/
-----SIDEBAR-----


See you next week!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President of SiteSell.com
(c) copyright 2003 SiteSell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~